Alice + Olivia wants to make sure you’re Coachella ready
Two days before Coachella’s opening day, Alice + Olivia will be hosting a “see-now, buy-now” runway show in Los Angeles. The timing with Coachella couldn’t be more strategic, if not brilliant, as everyone knows Coachella is just as much about the fashion as it is about the music. Alice + Olivia’s Creative Director, Stacey Bendet knows her customer and knows she’s heading to Coachella.
The event will feature the Alice + Olivia x Grateful Dead capsule collection and limited-edition items from the brand’s spring 2016 collection. If you go, be prepared. Each runway look is pretty much spot on festival ready. The intention is set to shop.
A see-now-buy-now runway show is something I’ve wanted to do for a few seasons but it took time to feel out when and where it felt right, says Bendet.
I wanted what I showed on that runway to be relevant to what consumers actually want to wear, now.
Partner in Crime
Neiman Marcus is the official partner and Ken Downing, Neiman Marcus’ fashion director, will co-style the event alongside Stacey Bendet.
It is exciting to be involved in the forefront of a new fashion phenomenon with Stacey. She has always been wildly intuitive, with the ability to anticipate her fashionable customers’ wants and desires, says Downing.
Periscope & Facebook Live
Not in LA next week? No problem. The show will be streamed live on both Alice + Olivia’s and Neiman Marcus’ websites and social channels including Periscope and Facebook Live. Twelve exclusive styles will be available on aliceandolivia.com, neimanmarcus.com and cusp.com once the runway show begins, and Neiman Marcus Beverly Hills will also have a selection of runway styles and exclusives, according to WWD.
When: Wednesday, April 13 at 7:00pm
Where: NeueHouse Hollywood: 6121 Sunset Boulevard
Eager to see just how many festival babes will be howling under the Coachella sun with their dancing teddy bears. Please send pics!