Fashion 2.0 Awards: Best Fashion Startups Examined

Fashion 2.0 Awards 2014
Fashion 2.0 Awards 2014 - Best Fashion Startup

Not in New York and feeling bummed you can’t attend the 5th Annual Fashion 2.0 Awards? We dare say you’re experiencing a little FOMO? Don’t worry, us too, but we’ve been saved by tech yet again. The show will be be live-streamed online and on Twitter via #fashion20 this Thursday, March 20th beginning at 6:30pm ET with red carpet arrivals and the ceremony commencing at 7:00pm ET. Phew.

Three new categories are being introduced this year to include Best Wearable Tech, Best Online Campaign and Best E-commerce Experience. By introducing these new categories, we are “recognizing the rapid changes in the space and emphasizing the importance of these fields to both consumers and brands,” says Style Coalition CEO and Founder, Yuli Ziv.

The category we’re most excited for is Best Fashion Startup – the new pioneers in the space, The New Kids on the Block if you will…and it’s going to be a close race.

1. 72Lux
Have a website and want to monetize your content? 72Lux is a software company with full service e-commerce technology that allows online publishers to sell any product they feature in a universal checkout.
Video: 72Lux

2. Acustom Apparel
There are lots of tech startups tackling fit, but Acustom Apparel is a bit different in that they also have a retail store. Acustom Apparel is first a technology company using 3D measuring and unique Digital Bespoke algorithms to craft custom clothing, but has also opened a retail store to enhance the tech experience by building community and using real human interaction.
Video: Acustom Apparel

3. Rank & Style
On a quest to find answers but feel overwhelmed by all your choices? Rank & Style simplifies shopping by bringing you unbiased, data-driven Top Ten lists of the best fashion and beauty products.
Video: Rank & Style

4. Wearable Experiments
Wearable Experiments (We:eX) is a socially driven wearable technology company behind the newly launched Alert Shirt that allows you to feel the extremes while you’re watching your favorite sports game, the Navigate Urban Wayfinding Jacket that directs you around town and Fundawear that enables personal touch to be transferred to a partner anywhere in the world.
Video: We:eX Alert Shirt Video

5. Zady
Care about looking stylish while feeling good about the clothes you wear? Zady combats the fast-fashion craze by providing a platform for only those companies that care about timeless style and solid construction.
Video: Zady’s Story of Denim Video

Who do you want to see win? Don’t forget to use #fashion20 when live-streaming Thursday night!

The Fashion 2.0 Awards, put on by Style Coalition, are the first industry-recognized distinction honoring the most innovative fashion brands for their outstanding achievements and communication strategies across a variety of digital media channels. Nominees are chosen by an online community of industry influencers and fashion fans, while the winners are voted by you.

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