RF25 | Jennie Wong on Getting Inside Your Customer’s Head

Jennie Wong, Shopping Quizzes, online shopping, online shopping behavior, consumer behavior

Jennie Wong takes us on a trip inside your customer’s mind


Hi Refashioners, we’re back for another episode. This time on a trip through the subconscious + a cool freebie!

jennie wong

Saying that makes me think of Miss. Frizzle. Do you guys remember The Magic School Bus? Well, you can think of this episode as your ticket into the mind of your customers. Maybe not on a school bus, but with me and Jennie over a few glasses of wine. If you haven’t already noticed, I’m super interested in personal development, behavioral hacks and supercharging your efforts for maximum return. I suppose you are too since you’re reading and listening to my blog & podcast. Woo hoo, you guys inspire me daily. So, whether you’re a retailer or not, you’re going to want to listen in – there’s a lot of interesting information on cognition and decision science that will have you looking at problem solving in a new light. Well, that’s the hope. Let me know!

So without further ado, I want to introduce you all to Jennie Wong, CEO and co-founder of Shopping Quizzes. Jennie’s a warm, well connected super mom who’s also a cognitive psychologist and Ph.D. She’s also the author of the ebook, 7 Ways to Hack the Mind of the Online Shopper and is giving all of us a free copy! (link below). You can page through, or just sit back and listen as she takes us through the shopper’s mind and the principles that lead to increased conversions and customer loyalty.

On a personal level, we chat about the importance of seizing the moment – no more should of, could of would ofs – positive thinking and how she breaks away! I also want to shine light on the type of woman Jennie is. After we were through recording, Jennie stuck around the studio and chatted with me for about an hour about life. Like real deal, woman to woman life talk. Secretly, I wish we were still recording, but hey, the perspective she offered will undoubtedly spill out in future episodes for all of you to hear. She’s such a genuine person and deeply cares about connecting with people and helping others connect with themselves. It’s no wonder her business serves that very need.

Jennie Wong, Shopping Quizzes, online shopping, online shopping behavior, consumer behavior

Questions Answered on This Episode

♥ How to consistently seize the moment
♥ How to hack the mind of the online shopper
♥ How to create micro commitments & micro conversions
♥ How to alleviate decision fatigue
♥ How to craft the best promotion
♥ How to add value to your email capture
♥ How to build customer loyalty
♥ How to pitch big brand retailers
♥ How to gain high intent shoppers
♥ Listener questions!

Resources

Shopping Quizzes
♥ Jennie’s Book: 7 Ways to Hack the Mind of the Online Shopper Download your FREE copy
♥ Barry Schwartz’s Ted Talk: The Paradox of Choice
Tim Ferris Podcast
♥ You’ll probably also like episode 12 with Andy Goodman – we get all trippy about the future of fashion

Jennie Wong, Shopping Quizzes, online shopping, online shopping behavior, consumer behavior

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