Kate Spade is one of fashion’s top brands leading the pack in digital marketing and innovation. Earlier this year debuting 24-hour shoppable touch-screen store windows at the Kate Spade Saturday NYC location, as well as pushing out tons of beautiful video content to drive engagement around collection launches, and now shoppable video ads to aiming to spike holiday sales and draw in new customers.
The facts don’t lie. Marketers and brands continue to move aggressively into the online video ad space because of two things. 1. audience insights and 2. successful financial returns. According to ComScore and the Online Publishers Association, 46% of users take some sort of action after viewing an ad, and further beyond that, 64% of users are more likely to buy a product online after watching a video ad. Online video was the fastest growing ad format in 2012 Video advertisements have proven that they can perform.
Kate Spade didn’t stop at ordinary either. The ad is shoppable- designed specifically to augment the shopping and browsing experience allowing you to see their products really come to life through the video, while scrolling through the items and eventually landing on the brand’s website for purchase.
You can preview the ad unit as you would online here. The video, “It’s the Glitter Things That Count,” is beautiful, the song is catchy and the user journey to purchase is seamless. They really created a world we all want to be part of.