Santa Monica based CardBlanc, a new e-commerce application targeting millennial spenders officially launched yesterday.
What is CardBlanc
A financial platform for easier mobile checkout combined with social activity similar to what you’d see on sites like Pinterest or Wanelo. CardBlanc involves an iOS app and virtual payment card backed by PayPal. It’s effectively a mobile-sized shopping mall, where consumers can share what they like, get feedback in the form of comments and likes from friends, and then share their completed transactions.
How it works
First download the app to your phone and set up an account. The “card” provided is merely a front-end to a PayPal account for now, but co-founder and CEO Tina Hay says they want to open up to more funding sources in the future, including credit and debit cards.
In the meantime, however, users can load funds onto their virtual cards by transferring from their bank accounts, or they can simply use their already established PayPal account, as they would anywhere else on the web, in order to check out quickly by pulling the necessary funds from a PayPal balance or a bank account already connected with that PayPal account.
Who’s on board
At launch, CardBlanc works with over 100 retailers, including top stores like Forever 21, Saks Fifth Avenue, NastyGal, Urban Outfitters, Lululemon, Nike, TopShop, Neiman Marcus, J.Crew, Abercrombie, Victoria’s Secret and Bluefly.
The company takes an affiliate fee from each transaction, which is charged to the retail partner and can range anywhere from 5 to 20 percent.
What about the competition
“A lot of the sites – the PayPal’s and the Venmo’s – have some of the features [we offer]…but what we’ve built into the application are features that make it more social, more connected,” explains Hay. These features are designed to make shopping more attractive to younger adults and millennials, she says.
Tina and team are already making the moves into the offline world with Point-of-Sale and Apple Pay integrations, peer-to-peer payments and more. Also in the future, shoppers will be able to earn points for their purchases, too, redeemable for things like gift cards, electronics and more, leveling their way up from a white card to a red then gold then platinum, and, finally, a black card