Huan Nguyen is the Head of Brand Partnerships for the popular personal style online community LOOKBOOK.nu. For the last five years, he’s worked with brands on promoting their campaigns across fashion sites like LOOKBOOK.nu and Hypebeast.com. Through these partnerships, he has unique insight on how to effectively reach the fashion influencer. He currently spends half of his time between Los Angeles and New York.
Podcast Deep Dive
Quotes from Huan:
“If you want to pursue a career in fashion blogging, you should really think about being niche. That’s how you can really turn this into a longterm business and not just a hobby.”
“You have to be really unique, disruptive and stand out on your own.”
How to Monetize & Innovate Your Fashion Blog
- 1. Be unique, be disruptive!
- 2. Challenge conventional thinking and innovate
- 3. Shoot photos everyday – Consistent & Persistent
- 4. Post on your own site & on sites like Lookbook.nu
- 5. Get serious
- 6. Invest in your social platforms to have your presence be known
- 7. Be niche