While most agree that retail is undergoing a dramatic shift from the physical store to digital, new research from Google and business intelligence firm, L2, suggests that the relationship between digital and in-store shopping is far more interconnected.
This week, L2 released an Intelligence Report: Death of Pureplay Retail, that makes the case that physical stores are far from extinction. In fact, they offer many advantages, from increased site traffic, to inspired purchases and financial returns.
Brick and mortar retailers know that presentation is everything when it comes to making sales. If customers fall in love with their products and the store experience, they will shop. Take it from Rent the Runway, Blank Label, Bonobos, and BaubleBar. All have opened brick and mortar locations and have reported that customers spend more in stores than online.
Retail stores accounted for 20% of BaubleBar sales and 60% of sales at Blank Label.
On the most basic of all levels – step one if you will – how can you upgrade your retail space with little capital and time investment? A store makeover giveaway!
Enter NousDecor, the online decor marketplace that offers a start-to-finish solution for anyone seeking to decorate a retail space. From inspirational images and mood boards to proprietary technology tools, NousDecor will help to translate a look into reality at any price point. Their “Same Look, Different Price” feature even helps you find cheaper alternatives by searching through hundreds of retailers, resellers, flash sale sites, and online marketplaces to find the look you love at the price that fits your wallet.
All of you are in luck. ASD Market Week has partnered with NousDecor to give one lucky retailer a complete store makeover in order to help improve design and merchandising. By registering and attending ASD Market Week, February 28 – March 2, 2016 in Las Vegas, one lucky winner will win a $3,500 interior design package!
To continue your offline growth further after your makeover, let me suggest the following tips from Google’s study: