NFL players are recognized for their fashion sense off the field, and now their social media followers will have the ability to share their style…
NFL Players Inc. (NFLPI), the marketing and licensing arm of the NFL Players Association, and Stylinity, the first social commerce platform to make Selfies shoppable, announced today a licensing agreement that will allow NFL players to share their fashion styles on social media and enable fans to purchase their favorite “looks” simply by clicking on products in the photos.
Fans who like the items their favorite player is wearing can simply click on the “I Want
This” button in the Shoppable Selfie to be taken to the product page on the participating
brand’s e-commerce site to purchase.
Stylinity’s groundbreaking technology remakes the online fashion marketplace into a social shopping experience, providing an easy way for retail brands to connect with players, develop relationships with consumers and track sales driven by players’ shared images. “Brands will have unparalleled data with the ability to see which picture drove which sale,” says Tadd Spering, CEO of Stylinity.
“Social commerce is poised to grow exponentially. Now style-conscious NFL players will
help drive that growth, by sharing their favorite styles and inspiring their fans on social media
via Shoppable Selfies that will deliver revenue for brand partners,” said Spering.
“We’re always seeking new and different ways for players to expand their marketability
and connect with their fans,” said Steve Scebelo, NFLPI Vice President, Licensing and
Business Development. “Teaming up with an emerging company like Stylinity allows players to stay on the cutting edge of new and innovative technology while leveraging our ability to
strengthen personal brands.”
NFLPI is the first partner within Stylinity’s celebrity division. We’ll tap into which other celebrity partners are in the works with Stylinity, along with other announcements in an upcoming podcast with Tadd.
Subscribe on iTunes | Stitcher Radio