The Tech Ruling New York Fashion Week


New York Fashion Week officially starts today and we’re all eager to see how much 24/7 insider access we’re going to get and what our favorite fashion houses have up their sleeves – literally. A live-stream runway cam? Come on, Fendi’s already done that with their Fendi drones and Cara Delevingne’s Karl Lagerfeld doll. But seriously, for several seasons now, our attention has not only been on the clothes, but particularly keen on the tech. Here’s at it. The five tech initiatives the pros are showing at New York Fashion Week.

IMG Fashion partners with Yappn and FotoYapp

Today, Yappn will publicly launch their new global social media platform, FotoYapp at New York Fashion Week. According to FashInvest, IMG Fashion is partnering with Yappn and FotoYapp to “create and display exclusive floor and backstage content and will be working with brands and influencers to increase their global social media reach. It’s still unknown which brands and influencers are participating and we’re eager to learn the details.

BCBG Mazazria to make runway looks ‘shoppable’ through Instagram

For the first time ever on Instagram, BCBG Mazazria and tech startup RewardStyle’s app, LiketoKnow, are debuting the world’s first ready-to-shop runway show. BCBG and sister brand, Hervé Leger, will have various online influencers the brand has tapped “shoppable” posting runway photos on Instagram application set to make BCBG’s runway photos posted by various online influencers, “shoppable.” According to Fashionista, BCBG Maxazria and Herve Leger have the exclusive on this experience this season and are offering 13 pieces via the service. You can see it in action on Instagram during BCBG Maxazria’s show at 10 a.m. ET on Sept. 4, and again during Herve Leger’s show at 3 p.m. on Sept. 6.

Backstage at BCBG
Blogger, Song of Style’s favorite BCBG looks

Rebecca Minkoff lets her Instagram fans pick runway looks

Last season, the designer released behind-the-scenes content on video app Keek; the season before, she became the first fashion brand to release content through Snapchat; and this season she’s using everyone’s favorite, Instagram. Smart for team Minkoff seeing that a search for “#NYFW” on Instagram brings back 945,308 posts and the top 10 brand accounts have driven over 2.5 Million interactions since February. This last Tuesday, Minkoff invited her fans to get involved with the preparation process by posting two looks styled from her spring 2015 collection scheduled to show this Friday. Fans were asked to vote on their favorite look and the one with the least likes will be eliminated from the show.

Print or Indigo?
Indigo for the win!

Designers are jumping into the wearable tech space

According to WGSN’s Senior Editor, Rachel Arthur, attention will be set on the wearable accessories on this year’s catwalks. Designers including Rebecca Minkoff and Opening Ceremony are each expected to unveil new tech-enabled pieces. Minkoff is introducing a jewelry line that includes a gold chain-link studded bracelet that notifies the wearer to calls and texts on her phone thanks to Bluetooth pairing and will be available this holiday season. Open Ceremony reveals their MICA bracelet (for My Intelligent Communication Accessory). According to the New York Times, MICA looks nothing like a gadget at all, yet has all the geeky innards that the tech crowd will salivate over. It comes in two styles: black snakeskin and pearls, and white snakeskin and obsidian. Both have a curved sapphire screen and built-in wireless radios, and both look nothing like a wearable computer. The MICA, which was engineered by Intel, will be available by the holidays at luxury retailer Barneys New York and Opening Ceremony stores, and will be priced under $1,000, in line with similar jewelry from Opening Ceremony.

Rebecca Minkoff’s gold chain bracelet
Open Ceremony’s MICA Bracelet

Live-stream still trying to be cool

While it’s now another season we’re able to watch the shows on live-stream from our cubicle desks, Fashionista reported as of last year, only 14,000 people watched a live-streamed fashion show. This year, just like years past, you can catch all the live shows on just about every fashion site out there. The question still stands though, with all this distribution, why aren’t we seeing more viewership? Do people really care to see David Beckham bouncing little Harper on his knee during Victoria Beckham?

There you have it. The five tech trends you’ll be seeing this week. Let us know when you see other tech splashes out there on the catwalks in New York!

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