RF3 | ThirdLove Spills How to Get Your Business Featured on Mashable

ThirdLove - Heidi Zak - Refashion Podcast
Heidi Zak of ThirdLove Shares How We Too Can Land on a Mashable 10 Test List on the Refashion Podcast

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Heidi Zak is the co-founder of ThirdLove. Previously, Zak was a Senior Marketing Manager at Google, where she oversaw the redesign of the company’s two most highly trafficked B2B sites.

Before making the jump to tech, Zak cut her teeth in retail at Aeropostale where she quickly rose to Director of the retail giant. During her time at Aeropostale, she launched and ran the International Division, as well as the tween & gift card businesses. Zak first got the bug for innovative retail concepts at Bank of America, where she worked on IPO & acquisitions for companies including Juicy Couture and Aeropostale.

What is ThirdLove: a new apparel brand that uses technology to empower a woman to size herself & shop for perfect fitting bras in the comfort of her home.

Podcast Deep dive:

  • Overbust and underbust! – What determines the right bra fit
  • How Thirdlove drives customer acquisition
  • What is a MVP (Minimum Viable Product) and what was ThirdLove’s
  • How to pitch to journalists
  • Interesting Goodies:

  • 80% of women are wearing the wrong bra size.
  • ThirdLove sizing process takes only needs 2 selfies and 3-5 minutes!
  • Husband & wife team with a 7 month old baby!
  • Brand spanking new: Memory foam tempurpedic bras launching in May!
  • Fav Quotes:

    “No matter what you’re going to build, it takes twices as long and costs twice as much to launch a new business as you think it will.”

    “There’s nothing so productive as a working mom.”


    The Secret Sauce Behind Becoming Mashable Worthy

      1. Make sure you’re solving a big problem in a unique way.
      2. Test, focus groups & iterate.
      3. Establish a relationship with Mashable early.

     
    Now it’s your turn to look, what do you now see possible for business after listening to our conversation with Heidi?

    Don’t forget to subscribe to the Refashion Podcast on iTunes and leave us a review to let us know how we’re doing! Remember, we always have your back.

    ThirdLove App and don’t forget to leave them a review!

    10 Best iPhone Apps for ThirdLove – Mashable

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