Last week, I had the pleasure of speaking at Stitch Factory’s August Speaker Series as part of Tony Hsieh’s Downtown Vegas Project. With the crowd being fashion entrepreneurs, tech founders and members of Zappos Merchandising team, I wanted to speak to a core disciple in business that can be overlooked in fashion: Content Marketing
Content isn’t just a nice to have. It’s a necessity.
How do you build a hyper-connected audience as a startup or a big brand?
Today, fashion and retail brands are emerging as content pioneers – creating rich, targeted content that drives sales, influence and engagement both online and offline. Content marketing is creating connections and shifting perceptions, perceptions and attitudes.
Five Pillars for Content Success
1. Storytelling 2. Personalization 3. Authenticity 4. Advertising 5. Technology
Slide through the entire presentation on Slideshare
A huge acknowledgment to Marconi Torres for nailing the presentation design.
Brands included in the presentation are: New York Fashion Tech Lab, Wren, Stylit, Olapic, Steve Madden, Alex and Ani, Perch Interactive, Kate Spade
Head over to our Instagram Account to see our photos from our Vegas trip!